Businesses ask the question, “What social media platform should I be on?” often, and for good reason. Each platform is drastically different in the type of content people are hoping to see, who is interacting, how businesses should be engaging, the frequency of engagement required, and dozens of other factors. Knowing which platform is right for your business can be a tremendous challenge.
But be warned; anyone claiming to know without a shadow of a doubt where your business belongs is suspect. They’re either selling something, scamming you, or just plain un-informed. Because, unless they know your business incredibly well, they cannot possibly know who your customers are, where they are engaging, what your communication style is, what time availability you have, what photography skills you have, who you’re connected with, where your strengths are, or what purpose you have for your social media platform.
And without all of that valuable information, anything they tell you is at best an educated guess. And at worst, they will be sending you down a rabbit hole ending in wasted time, money, and no or little growth.
The answer to the question of what platforms you should be using is so dependent on your business and your own personal communication style that it is a question you need to answer for yourself or with the help of a consultant who knows your business well.
Others can give you insights into social media trends and general behaviors, but they do not know your business the way you do. At best, they can give you ideas based on larger trends in your particular niche and market area.
As people who study trends and data from a cross section of platforms, we can tell you in general terms who tends to be on what platform, what they are looking for, and what content tends to do well there. We can even get more detailed into what types of photos tend to work and what posting times tend to do well. Even with that much detail, however, we still cannot answer the question of what platform to be on and how to interact as well as you can.
Online research and articles are certainly helpful, and businesses should make use of them. But don’t treat them as gospel; rely on your own knowledge of your business (or the knowledge of your personal consultant) to correctly choose the best social space for your business.
The first module of our Beat Social Media Overwhelm in 90 Days course is a great resource to help you work through this topic for your business!