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I want to preface this article by saying that we are not Pinterest powerhouses. We don’t have a million followers, nor will we probably ever have a million followers. But we have had significant growth over the last several months.
In June, we had around 5,000 fabulous followers on Pinterest. Not a sad number, by any means. But the reality of our business is that the NellieBellie craft/diy website relies heavily on Pinterest to drive our page views. Because of this, increasing our Pinterest followers logically would mean increasing our page views.
We created a plan to increase our followers and the engagement from Pinterest in a purposeful way. It worked.
In June, we had around 5,000 followers. As of writing this, we have 13,582. That is a 172% increase in about 4 months. The best part is that we are continuing to increase at a rapid rate. We add around 500 followers a week. That’s crazy awesome, in our opinion!
We know with certainty what is working and what YOU can do to have results like that, if not better ones. This isn’t luck. No way, no how, is it luck. We are some of the unluckiest people you have ever met! This is the result of hard work and a plan of action.
Our plan to gain Pinterest followers:
- Utilize ViralTag (a Pinterest pin scheduler) to effectively pin OTHER peoples fabulous projects (from their site, not from Pinterest itself) to OUR boards (not group boards).
We will find the BEST we can find in the world of crafting, diy, and recipes and pin it. AND THEN schedule it to pin again a few weeks out. Sometimes we’ll schedule that pin to go out several times in the upcoming months. Very rarely will our followers see the same pin.
- Weed down who we follow.
We have limited time and simply want to keep our feed full of pins that come from pinners pinning properly (from the source!), and pinners that match where we are taking our brand. We want to see photos that match us.
- Follow the best.
We have narrowed down our feed to only the best of the best. Pinners that are our favorites. Pinners that consistently have great pins. And then we repin from them. Simple as that. They have proven to know what people want. Why not use that?
- Pin less but better.
We had long been under the impression that pinning and pinning was the way to get followers. We had a crazy number of pins. We were pinning our friends like crazy, participating in pin nights, Pinterest groups made for pinning each other, and more. Yet the growth wasn’t what we thought it should be. Now, we pin only fantastic pins from our friends. We rarely pin photos with words (this one could be hotly disputed). We don’t participate in Pinterest groups or blitzes. One of us tries to go on each day and pin one item to each of our boards. Sometimes there is more, sometimes less. Often, when we are in our “pinning” job, we head straight to a top pinner’s boards to pin and don’t even look through our feed. The feed is for fun. Our goal is to pin ONLY what matches our vision, what is beautiful, and what our readers will value. If that is only 3 pins, so be it. We want to be worthy of following.
These 3 tips we have used to pin OTHERS’ projects/recipes to OUR boards only. (Although use use ViralTag a bit for our own personal content, it is primarily for others.) Use these tips for pinning OTHERS’ content, not your own. Improving the pins to our own boards increased our followers. If you are pinning only to group boards your personal growth will be slower.
- Ahalogy. We do make an exception to some of the rules above. That is for the tool Ahalogy. We have found Ahalogy,when used with our group boards, to be fantastic in creating Pinterest growth. And for driving traffic to our own content.
We recommend looking into Ahalogy. There are some disadvantages; it isn’t for everyone. But we have found it very useful. We pin Ahalogy content and our own content, through Ahalogy, to group boards only.
- Group Boards. About once or twice a day we try to pin our own content to group boards. We use only the largest group boards and have weeded the number of them down to a handful. Weeding the number down made it less confusing and more efficient. We try to pin seasonal content from our site to group boards, as well as the post that went live that day. Often, we will find a few of our friends’ content that is seasonal and pin it as well. Group boards’ content moves very, very rapidly and gets buried quickly. We can often pin the same pin every day for a month without any notice. Group boards are a great place to get your content moving, especially if you keep it relevant and seasonal. Pingroupie is a great tool to find group boards, if you haven’t yet already.
These 2 tips have proven to be incredibly useful to get OUR content out there and increase our pageviews. Ahalogy has also brought new followers, a welcome bonus. And group boards are a fantastic tool for getting your own content moving.
The number one tip we can give, if you choose to do only one thing, is choose quality over quantity! Use only the best pins, on only the best boards, with only the best pinning practices. And you WILL grow. Guaranteed.
Of course, there are exceptions and changes that may need to be made for each person/business. We get that. But, perhaps our plan is useful to you. Perhaps only a piece of it is. We hope that however you choose to utilize Pinterest that it brings you great success!
Note: please be aware that using a third-party such as ViralTag or Ahalogy may no longer be effective in the future. As Pinterest continues to change the rules and tools will change or become non-effective. So, as always with social media, be aware and adapt to changes. Keep an eye on your analytics so you can be ahead of important changes.